Our Top 3 Tips To Instagram Success in 2019
The world of marketing changed exponentially with the introduction of social media, providing an affordable avenue for businesses to market their brand. Since its inception in 2010, Instagram has rapidly become a sought-after platform for marketing. Having reached 1.0 billion monthly active users, it was one of the fastest growing platforms of 2018, and is one of the Top 10 social networks worldwide! For you, business owners and social media managers, this is great news, as all you’ve got to do is to use the platform to your benefit.
So to get you marketing efforts for 2019 off to a great start, here are three things that you should do RIGHT NOW!
1 - Add Instagram Stories to Your Strategy for 2019
Launched in 2016, there are now over 400 million users utilising stories daily. For you, this translates to an endless list of opportunities! Following numerous new features and improvements in 2018, if you haven’t already included stories as a part of your marketing strategy, make 2019 the year you do! See our blog here for a guide to Instagram stories, as well as 3 ways they will benefit your business.
Top Tip: IGTV. Love it or hate it, experts have this feature down as one to watch in 2019. Not a fan of being in front of the camera? Consider this: Early adopters have a better change of establishing authority by being there first and setting precedence!
2 - Spring Clean
As a marketing agency, we advise a good ‘house keeping session’ of your website to be completed every three months or so. This includes checking that all links are working, emails and other addresses are up to date, that your information is current, etc.
As an extenuation of your business, you should apply the same rules for your Instagram biz account! With strategy- and goal changes, or perhaps product updates, your brand might have outgrown its current appearance on the platform. As a result, a rebrand might be in order. How so? Because you can’t sell the ‘new you’ without your brand reflecting what you and your business are right now, by showcasing what was in the past. Don’t let the time you spent planning the content in the past prevent you from taking action! The goal is to make your profile more relevant and to showcase your brand.
Set some time aside to go through all your posts, highlights, tagged images etc. Do they all reflect your brand as you wish for it to be portrayed?
Remove everything that isn’t relevant! No need to delete it, you can archive them.
Update your bio, and include hashtags that will get your profile found by potential clients.
Follow relevant accounts and hashtags.
Consider adding a theme to your account to make it stand out!
Top Tip: Unfollow or mute accounts that don’t add value to your feed (or life) anymore! It will not only help with the spring clean, but will also make your feed only include what you wish to see! We apply this to our personal account as well…
3 - #Hashtags
Did you know that a post on Instagram with just one hashtag averages 12.6% more engagement than posts published with none?
Helping you reach your target audience, attract followers in your niche, spark engagement, and giving you the opportunity to develop a positive and recognisable brand, you would be silly not to use them. However, used too frequently or without a clear strategy, your hashtags will become inefficient.
In essence, you should think of hashtags as an opportunity to categorise your posts, allowing you to reach your target audience, as well as allowing your target audience to find you! In our case, we have created different hashtag groups for the different posts we publish, including marketing, web design, content creation and so on. What all the groups have in common is hashtags related to the equine industry, which is our target market.
On top of keeping your hashtags organised, we suggest:
Narrow your hashtags: This goes hand in hand with keeping your tags organised! Narrowing down your use of the most popular hashtags is simply that smaller volume hashtags allows you to be seen. Randomness of widely used hashtags does not allow for your potential followers to easily find you, also it is less likely to correlate directly with your brand.
Figure out your magic number: Top brands are often seen using 7 or fewer hashtags. This does not mean that you should reduce your number of tags you use, as the success rate is highly individual. We gain the most reach with hashtags ranging in the low to mid 20s. On average, most small- to medium sized businesses and brands see highest success using around 10 or more hashtags on their posts. Just bear in mind that the maximum is 30, and give yourself some time for trial and error.
Research your competitors: This is an easy way to generate ideas! It can also be a helpful way to discover what influencers in your industry are hashtagging.
Test hashtags: Upon typing a hashtag, it being on your post or the Instagram search bar, the platform will reveal related hashtags. Use these as a means to create a list of hashtags to try! You can browse tags based on post count and current content.