Branding For Your Equestrian Business

All businesses know that good branding is a vital factor in determining our success. However, with so much advice and so many statistics on the topic, it’s not easy to figure out what’s actually important. As a result, we thought we would collect the top 10 stats here!


 Photo: Kingsland FW2018

Photo: Kingsland FW2018

 

A brand is much more than the company’s logo or the product or service being offered! It is your company in the present, future, and perceptions of the public. Essentially, branding is about communication! Small businesses communicate through their names, logos, and messaging. It’s becoming increasingly important to have a strong brand, a recognizable name, and a logo that rises above the rest. When you consider there being over 30 million small businesses on Facebook alone, it is easy to understand why so many companies regularly rebrand their business.

1. 78% of consumers believe that companies focused on custom content are more trustworthy than companies who simply churn out generic content. When companies create custom content, their audience is more likely to believe that the company cares about the consumer’s time.

2. Companies that have blogs generate 67% more leads per month than companies who don’t blog. This has been noticed, and blogs now account for 434% ore of inedxed pages Google. Read more about why blogging is good for your business here!

3. Marketing messages reach 561% more people when shared by employees rather than by the brand itself. This is because people are more likely to trust other people! In relation to this, 70-80% of consumers ignore ads on the side of websites or search results regardless of the search engine they are using, as these are interpreted as being less trustworthy.

 

4. 84% of people purchase a product because of a referral, even if they didn't know the person directly. Recommendations are extremely important, which is why consumers turn to websites for reviews and ratings. Would you pay for a 1 star service?! Also worth keeping in mind that first impressions are incredibly important to develop loyalty, and that 48% of consumers report that they are more likely to become loyal to a brand during the first purchase or experience. 90% of consumers also expect that their experience with a brand will be similar across all platforms and devices, and provide a seamless transition between web and device-native applications through color, flow, and overall quality.

 Photo: Kingsland Equestrian Advertisement Campaign SS2017. With their simple logo, the Norwegian brand has altered their branding over the years to the current, which is simple and easily recognisable. They have always used riders in their advertisements, making a true connection to their market.

Photo: Kingsland Equestrian Advertisement Campaign SS2017. With their simple logo, the Norwegian brand has altered their branding over the years to the current, which is simple and easily recognisable. They have always used riders in their advertisements, making a true connection to their market.

5. Recognition equals value: Out of the some 40 million images posted on Instagram every day, over 10,000 are of the Starbucks logo...

6. It only takes consumers 10 seconds to form a first impression of a brand’s logo, but it takes between 5 to 7 impressions for the same consumers to recognise the logo. If you think this is long, it is worth considering that our brains process images 60,000 times faster than words, which is why companies chose to include some form of visual in their logo.

Tip: Colour is a huge factor of brand recognition, and a signature colour can increase a brand recognition by 80%.

7. 33% of the global top 100 brands use the color blue in their logo. The color blue is said to relate to one-to-one communication and personalised messaging, helping the customers feel more personally connected to the brand and logo.

8. In the age of Twitter handles, Facebook pages, and competitive URLs, picking a name is even trickier. 71% of consumers say they are more likely to buy from a brand that they follow on social media, making it crucial to choose a name that is available across multiple platforms.

9. 77% of consumers make purchases based on a brand name. Most people don’t say tablet, they say iPad, just like we don't call Costa Coffee, we call it Costa. A great brand name will become synonymous with it's products or services.

10. Emotion is an important part of a name. 90% of all purchasing decisions are in fact made subconsciously, making it vital for companies to choose names that evoke positive emotions.


What did you think of when selecting branding for your business?