BRAND DESIGN
Equestrian Branding Services
From the creation of digital content to inspiring logos, billboards and brochures, we can help you to tell the story of your brand and make an impact online.
Whether you have an existing brand that needs refreshing or a concept that you’d like to bring to life, the EQuerry / CO team can help. Our branding services both reflect where you are today, and capture where you want to be tomorrow.
We will transform your branding from basic to bespoke, with you, your goals and your audience at the forefront of our work.
Included in Our Branding Package
CONSULTATION CALL /
We take a look at your brand as it is today, and where you’d like to be in the future.
TYPOGRAPHY /
We provide a full breakdown of your brand’s typography, as well as instructions on how to apply the hierarchy across various platforms.
QUESTIONNAIRES /
Our brand purpose and persona questionnaire has been designed to give us a detailed overview of your own ethos and the needs of your audience.
LOGO SUITE /
We design a logo, including horizontal, vertical and square lock-ups, colour ways and favicons.
MOOD BOARD /
We put together an inspirational mood that captures the essence of your equestrian brand and communicates your identity.
BRAND GUIDELINES /
A clear set of guidelines explaining visual details, tone of voice, and messaging are provided to ensure your brand values are reflected in everything you do.
COLOURS /
We’ll produce a colour palette that encapsulates the feel of your brand, helping to ensure your business is instantly recognisable.
3 SOCIAL MEDIA POSTS /
To get you started, we’ll produce 3 social media posts as an example. These can be used and altered by you.
OUR PROCESS /
3 Steps to Branded
01.
PLANNING & DISCOVERY /
We’ll get to know you and your ethos via both a phone call and a brand questionnaire. We’ll also provide you with 3 persona questions that help us to understand your target audience. This allows us to construct a narrative that connects with them while encompassing your business values. Once this information has been gathered, we will construct a mood board for you to approve.
02.
DESIGN & REVIEW /
The next stage is to create your brand’s visuals. We will start by developing a colour palette, followed by the typography. We will create hierarchy instructions to enable you to use your fonts consistently across both print and digital media.
Following this, we will create your bespoke logo suite. This includes a horizontal, vertical and square version of your logo, as well as variations in a variety of your brand’s colours.
03.
LAUNCH /
Once we are both happy with your branding, we can put together your bespoke brand guidelines.
This is a detailed overview of how your brand should be portrayed in all communications; digital and print, and across every platform. Circulate the document to your employees and send it to suppliers to ensure every piece of content and communication is on-brand.
We will also provide you with three social media posts so you can begin sharing with your audience.
Testimonials
“Christine did an amazing job to provide and help RideQ hit the GB equestrian market.
She has such good knowledge and is easy to work with. I would recommend her!”
/ RideQ, Sweden
Interested in Other Graphic Design Work?
We can help you with the following:
Design of print and digital collateral, such as flyers, brochures, business cards, and adverts.
Equine photography.
Equine videography, including drone footage.
Content for print and digital campaigns, as well as social media, graphic design, and more.